YouTube has partnered with Ticketmaster to allow musical artists to sell tickets to U.S. concerts via their YouTube videos. The video site began featuring numerous artists’ upcoming U.S. tour dates on videos on the video site, including concerts for Katy Perry, Lady Gaga, The Chainsmokers, and more.
The concert listings (including dates and venues) appear in a section beneath the video description on videos in artist’s official YouTube channels. The tour dates appear on both desktop and mobile apps. They also feature a direct link to Ticketmaster.com so fans can purchase tickets.
According to YouTube, the feature will soon expand globally.
About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University.