There is something crucial that most of you are missing on your websites.
In the age of social media we are all focusing on Twitter, LinkedIn, G+, and Facebook and, we’ve forgotten an important basic: Your online press kit – the asset that makes it easy for others to publicize your brand.
In many ways, your online presence is equivalent to creating your own online billboard. If you are in control of your website and your social channels, and you have a good grasp of 2-way conversation mastery, your online billboard will have the exact messaging for your tribe (potential customers and fans).
However, if this is not the case, here are some predictable scenarios:
- You are featured on a website or in a conference program with a random photo of you that someone Googled.
- You are introduced at an important talk by someone who is summarizing from a and Wikipedia page that focuses on all of the wrong things. (I’ve seen this happen multiple times – it’s not a good look).
You want all assets to be as much in your control as possible that you always have your best foot forward.
Follow this guide to ensure that you are in control of your brand and your image.
How To Post A Perfect Press Kit On Your Website
Editors, bloggers, conference organizers and even potential customers will deeply appreciate having seamless access to your information because they are constantly under deadline.
Here are the four assets to include:
1. YOUR BIO
Make sure your bio is easily locatable on your site and it can be easily cut-and-pasted (not in a PDF format that they can’t easily grab).
Your bio should NOT just be a “who, what, when, where, why” or a list of business accolades. Invest in having a bio written that brings out your signature story. …read more
Source: Cyber PR