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  • Engage Customers via the Blogosphere With Sponsored Posts and Giveaways

    Marketers are using Facebook, LinkedIn, Twitter, and other popular social platforms to attract new customers and engage them. However, marketers often overlook the blogosphere to do the same. Read the full article at MarketingProfs …read more

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  • Kill Screen’s Exclusive and Informative Emails

    Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often too busy to read a longform essay but still wants fun games to play on the regular.
    “From the beginning, we’ve been focused on ‘bringing games to culture and culture to games,'” Kill Screen Director of Business Development, Tom Gregorio, tells MailChimp. “We have lots of interested friends who stopped playing games somewhere along the way to adulthood, or perhaps never even started, and the most common question we get from them is, ‘What should I be playing now?’ It was clear most of them weren’t reading the deep dives we publish on our site, so we needed a quick, digestible piece of weekly content to answer that question.
    What they came up with is Playlist, a simple, weekly email that highlights a handful of new games worth playing. For each title, there’s a screenshot, a quick review, a link for download/purchase, and a recommended-if-you-like style …read more

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  • Is Music Your Day Job or Your Nighttime Dream?

    When I think about the professional musician, I like to break down opportunity into day job and night job. The night job is the dream – rock and roll stardom, touring, selling records, award shows, bodyguards, fawning fans, public meltdowns, etc.
    Being more pragmatic as a person – I have spent much of my career on the day job part of this industry (and that’s not just you giving guitar lessons).
    Music Publishing to me is the day job part of the business – regardless of your status as a performer. Even the big folks love the mailbox money of publishing. As an independent artist, I think it’s even more important.
    Publishing, with all it’s complexities, still has the opportunity to create income streams for artists at all levels – especially if you are up for creating alternate types of content. All music shown on television and the web around the world earns public performance income.
    The companies who create this type of content use known music in some cases (opening theme song, key scene) and then they use other background music for the rest of the show/commercial/movie/web series.
    What used to be a closed service of creating this type …read more

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  • Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else [Study]

    A study of 2,000 email lists and 93,000 emails by TrackMaven finds that the approaches many brands have taken toward email marketing are stale. Here are five tips to give your campaigns a boost.

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  • A New Take On Crowd Sourcing & A Discussion About Haters: Podcast Episode 12

    In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […] …read more

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  • The Formidable Power of Twitter

    In an exhaustive study done by Beevolve on profiles of 36 million global Twitter users, they found that nearly 74% of those who use Twitter are between the ages of 15 and 25. This is also happens to be one the key demographic groups of those who purchase music. 53% of Twitter users are female […]

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  • Close The Deal with Great Music

    Marketing generates traffic. Great music closes the deal. If either element is missing a new release campaign will virtually always underachieve. Concentrate on creating great, compelling content in order to close the deal with those who’ve never heard your music.

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  • The Essence of Marketing

    “Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and […]

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