There’s no denying it. You cannot consider yourself a great ad person unless you know your numbers. At SME Digital (the agency arm of Social Media Explorer), we’re all about garnering results that are measurable. After all, you aren’t an effective marketer if you aren’t tracking the numbers. Even more, you aren’t a top-notch marketer if you’re not tracking the one metric that matters above all others: Cost per Acquisition (CPA).
Now don’t get me wrong, all those other metrics are important too. Metrics like:
Cost per Click
Cost per Conversion
Just to name a few.
But, while these metrics are important to any well run campaign. They don’t hold a candle to the Holy Grail of marketing metrics: Cost per Acquisition. In other words, how much do I have to spend in marketing dollars to get a paying customer?
So why is Cost per Acquisition so important? Simple, it’s the quintessential metric for determining true return on investment. It doesn’t matter how many clicks or eyeballs a campaign receives, if it’s not generating revenue, it’s not successful.
Case in point, I was working for an agency charged with managing a company’s PPC account. My team’s ads were performing well above average (on paper). Through …read more
There’s no denying it. You cannot consider yourself a great ad person unless you know your numbers. At SME Digital (the agency arm of Social Media Explorer), we’re all about garnering results that are measurable. After all, you aren’t an effective marketer if you aren’t tracking the numbers. Even more, you aren’t a top-notch marketer if you’re not tracking the one metric that matters above all others: Cost per Acquisition (CPA).Continue Reading
One of the things we discuss a lot around here are “triggers”; Psychological buttons that motivate people to get off the fence and take action. There are many different triggers one can employ in their marketing but without a doubt the most powerful trigger there is, is scarcity. When we can’t have something we want […] …read moreContinue Reading
While social media has created a lot of new opportunities for marketers, it has also made it more difficult for brands to be heard. The Internet is flooded with content and social platforms are more crowded than ever before. As a result, marketers face a challenge in trying to capture the attention of consumers online. Hope, however, is not lost thanks to content marketing.Continue Reading
Today, your brand’s voice is a marketer’s most valuable weapon. Where once you relied on the media to announce new products or features, now businesses are writing blogs, uploading photos and videos, and creating all kinds of content on social networks. This has forced marketers to communicate more skillfully and strategically. But while more is being said, how much of it is actually effective?
In a recent survey by the Content Marketing Institute, 93 percent of B2B marketers are said to use content marketing; however, only 42 percent consider themselves effective at it. LinkedIn saw this as a problem, and as a result it launched new tools aimed at helping businesses create more effective content marketing strategies that provide value for customers.
Shortly after opening its publishing platform to members, LinkedIn has made another content-inspired move with the introduction …read more
You Too Can Be Productive!Continue Reading
Almost on a daily basis I meet people who ask me, “How do you get so much done? What am I missing?” We all have a desire to get more done in less time so that we can enjoy more time doing what we love.
I wish I had a magic formula that you can say and things will turn around, but instead, I have three tips to help you shift your current perspective and take a step in the right direction. If this sounds right to you, this article will be a wake up call you need in order to get more done.
Tip #1: Know Yourself
Way too many times people give in to “proven” strategies that only take them away from their unique abilities. We think that if it works for somebody else, it must work for us. Let me burst your bubble. It’s a lie!
We all take action differently. Some of us are driven by beating the clock, creating amazing results on short deadlines, while others need longer deadlines. Where someone needs to have all the information before making a decision and taking a step, others jump into a project and solve problems …read more
Brooklyn arts and culture company, Kill Screen, had been operating as a magazine and a website for two years when their team decided they wanted to do more with their email marketing. Instead of simply republishing content they’d made elsewhere, they hoped to find a new way to connect with the modern gamer—a person who’s often too busy to read a longform essay but still wants fun games to play on the regular.Continue Reading
“From the beginning, we’ve been focused on ‘bringing games to culture and culture to games,'” Kill Screen Director of Business Development, Tom Gregorio, tells MailChimp. “We have lots of interested friends who stopped playing games somewhere along the way to adulthood, or perhaps never even started, and the most common question we get from them is, ‘What should I be playing now?’ It was clear most of them weren’t reading the deep dives we publish on our site, so we needed a quick, digestible piece of weekly content to answer that question.
What they came up with is Playlist, a simple, weekly email that highlights a handful of new games worth playing. For each title, there’s a screenshot, a quick review, a link for download/purchase, and a recommended-if-you-like style …read more
When I think about the professional musician, I like to break down opportunity into day job and night job. The night job is the dream – rock and roll stardom, touring, selling records, award shows, bodyguards, fawning fans, public meltdowns, etc.Continue Reading
Being more pragmatic as a person – I have spent much of my career on the day job part of this industry (and that’s not just you giving guitar lessons).
Music Publishing to me is the day job part of the business – regardless of your status as a performer. Even the big folks love the mailbox money of publishing. As an independent artist, I think it’s even more important.
Publishing, with all it’s complexities, still has the opportunity to create income streams for artists at all levels – especially if you are up for creating alternate types of content. All music shown on television and the web around the world earns public performance income.
The companies who create this type of content use known music in some cases (opening theme song, key scene) and then they use other background music for the rest of the show/commercial/movie/web series.
What used to be a closed service of creating this type …read more
In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […] …read moreContinue Reading
In an exhaustive study done by Beevolve on profiles of 36 million global Twitter users, they found that nearly 74% of those who use Twitter are between the ages of 15 and 25. This is also happens to be one the key demographic groups of those who purchase music. 53% of Twitter users are female […]Continue Reading
Marketing generates traffic. Great music closes the deal. If either element is missing a new release campaign will virtually always underachieve. Concentrate on creating great, compelling content in order to close the deal with those who’ve never heard your music.Continue Reading
“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and […]Continue Reading