Vinyl sales in the US are set to reach a new recent high, according to figures.The Recording Industry Association of America has posted sales of nine million vinyl albums in the first half of 2015, compared with 14 million in the whole of 2014. The vinyl revival has been attributed to younger consumers, what the […]Continue Reading
Google Hangouts are an invaluably useful tool.Continue Reading
We’ve made mention of this before.
And if you’ve been listening to the New Rainmaker podcast, then you recently heard Brian and Robert discuss the concept of repurposing content — using the same content in multiple ways.
In this episode of The Lede, Demian and I put the usefulness and versatility of Google Hangouts on display and demonstrate how Hangouts can be used as part of a repurposing strategy.
Here’s how …
The incredible, embeddable Hangout
In less than an hour’s time, we created a piece of content that:
Could have been broadcast live to our audience
Can now be embedded anywhere, in perpetuity
Was fairly easy to convert into a podcast
Was turned into text content as a transcript
And all of that is on display right here in this post.
Oh, and the custom nameplates you see and the sound effects you hear? All built right into Hangouts.
See what I mean? Invaluably useful.
So what’s so interesting about this Hangout?
We are calling this Hangout showcase the “Hangout Hot Seat” … and the first* episode features none other than the Frank Underwood of Copyblogger.
Yes, Brian Clark.
In this episode, Brian answers the following questions:
What does “Media, not marketing” mean?
Is Google-Plus still an essential tool for …read more
There’s no denying it. You cannot consider yourself a great ad person unless you know your numbers. At SME Digital (the agency arm of Social Media Explorer), we’re all about garnering results that are measurable. After all, you aren’t an effective marketer if you aren’t tracking the numbers. Even more, you aren’t a top-notch marketer if you’re not tracking the one metric that matters above all others: Cost per Acquisition (CPA).Continue Reading
Now don’t get me wrong, all those other metrics are important too. Metrics like:
Cost per Click
Cost per Conversion
Just to name a few.
But, while these metrics are important to any well run campaign. They don’t hold a candle to the Holy Grail of marketing metrics: Cost per Acquisition. In other words, how much do I have to spend in marketing dollars to get a paying customer?
So why is Cost per Acquisition so important? Simple, it’s the quintessential metric for determining true return on investment. It doesn’t matter how many clicks or eyeballs a campaign receives, if it’s not generating revenue, it’s not successful.
Case in point, I was working for an agency charged with managing a company’s PPC account. My team’s ads were performing well above average (on paper). Through …read more
In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […] …read moreContinue Reading
In an exhaustive study done by Beevolve on profiles of 36 million global Twitter users, they found that nearly 74% of those who use Twitter are between the ages of 15 and 25. This is also happens to be one the key demographic groups of those who purchase music. 53% of Twitter users are female […]Continue Reading
Marketing generates traffic. Great music closes the deal. If either element is missing a new release campaign will virtually always underachieve. Concentrate on creating great, compelling content in order to close the deal with those who’ve never heard your music.Continue Reading
PANDORA MEDIA has made a move to reduce pressure from shareholders, asking major record labels for money or better deal terms to help the webcaster reverse losses. BLOOMBERG reports, “Top executives at PANDORA have reached out with a couple of proposals for their counterparts at the record labels, which sell PANDORA the rights to vast […]Continue Reading
The amount of money pouring into record companies from sync keeps on growing. According to IFPI figures, record companies accrued $355m from licensing their tracks to video games, movies and TV in 2015 – up 6.6% year-on-year. The US is the world’s largest sync market, accounting for 57% of 2015’s revenue with $203m, while other […]Continue Reading
We all know that the world of recorded music is always changing. High resolution audio has already penetrated the audiophile marketplace. Now it’s the mass market’s turn. In order to bring everyone who loves music up-to-date on the status of high resolution audio, we turned to the ultimate sources — Owen Kwon, President of Astell&Kern, […]Continue Reading
Maria Schneider is a five-time Grammy winning performer, composer, director, and creator of one of the first fan-funded classical albums. These are her thoughts on how YouTube, Google, and Alphabet are treating musicians. Open Letter to YouTube, “Pushers” of Piracy by Maria Schneider Hank Green’s recent open letter in support of YouTube (that was in response […]Continue Reading
Entire iTunes collections are going AWOL, downloads are getting mangled, IDs are fighting with one another, and Apple Music is acting weird again. What needs to change? Has iTunes become an unmanageable monstrosity? In the latest battle against its own ‘bloatware,’ Apple sent two engineers to a user’s home after 122 GB of his personal music collection vanished […]Continue Reading
According to John MacFarlane, CEO of Sonos, the music industry will hit a billion paying music streaming users and it will only ”take around 5 years” (so by 2021). Interesting… But how? ”Apple and China will take the lead” and everyone else will follow, says MacFarlane. (1) Apple effect The early entrants in the music streaming market […]Continue Reading
Instagram is launching analytics for businesses and brands that use the platform, according to a post on the Later.com blog. The new feature will be called ‘Insights’, and will provide information on the demographic of a users’ followers, including location, age, and gender. Besides follower analytics there is also a section that will focus on post analytics. Providing follower […]Continue Reading
Read enough articles, and you’ll think songwriting is in the throes of decline and decay. In Nashville, the number of songwriters has been decimated since 2000, according to one tally, and even hit songs are producing paltry payouts (according to another). Composition licenses are also at the root of a major legal actions involving Spotify, Rhapsody, Xbox […]Continue Reading
Tidal subscribers are surging at unprecedented rate… In fact, since Kanye’s album dropped exclusively on Tidal in February, the platform has doubled its subscriber number. Now, it’s added at least another one million thanks to a Beyonce exclusive. All of which means Tidal has nearly tripled in size in about three months. That’s a 200% […]Continue Reading
How many streams does it take to get into the Spotify top 200? Charting on Spotify can change things for an artist, and potentially alter an entire career. But most artists (and even labels) have no idea what it takes to climb into the coveted top 200 ranking. Now, there are some concrete stats: according […]Continue Reading
Back in November last year, DMN reported the unveiling of the new ‘Hi-Res MUSIC’ logo for digital download services. Now the RIAA have announced that the Hi-Res music logo is going to be available to music streaming services as well. “The expansion of the Hi-Res MUSIC definition to encompass streaming technologies reflects the continued evolution of the marketplace to […]Continue Reading
Want better payouts from YouTube? Then stop accepting lower payouts from YouTube. It’s really that simple. The music industry is often accused of promoting ‘brain drain,’ engaging in constant infighting, offering wild overcompensation for underwhelming results, suing instead of solving business problems, and routinely getting out-strategized by smarter big tech interests. But beyond these enormous, self-imposed handicaps, […]Continue Reading
This is how you can hack your streaming royalties. Earlier this year, DMN starting asking artists and labels to share their streaming royalty statements, which unearthed a pile of incredible per-stream statistics. That’s part of an ongoing data-sharing project to battle the incredible lack of transparency in the streaming music space (and, please send your […]Continue Reading
What’s one way to change YouTube’s f-you attitude? Competition. As the music industry prepares for war against YouTube, another giant is sensing opportunity. Amazon has now launched a YouTube-like video platform that allows content creators to earn revenue through advertising and royalties on uploaded videos, with far greater control and collaboration. Which might be exactly the kind […]Continue Reading
Smartphones are slowly supplanting desktops when it comes to almost every form of music piracy. But this is a lot more complicated than just shifting screens. Last week, Digital Music News delved into the quickly shifting terrain of music piracy, one that now involves less torrenting and a lot more stream-ripping from YouTube. It also involves greater amounts of […]Continue Reading
Spotify is rolling out an entire slate of original videos. Is that a big part of the future of streaming music? Today, Spotify announced the addition of 12 new original video series on music and popular culture. The series — which will reportedly last up to 15 minutes each — will be available in the U.S., U.K., Germany […]Continue Reading
Are you stuck on YouTube and don’t know how to get out? Justin Bieber was the first superstar to come out of YouTube, but it almost feels like he was the last. Since Bieber’s ascent, hundreds of thousands of artists have flocked to the platform, often recording endless covers and never crossing over. That sometimes includes artists […]Continue Reading
Earlier this year, research group MusicWatch shared data with Digital Music News that showed 53 million Americans actively pirating music content. But even more shocking was how they were doing it: instead of torrenting on the Pirate Bay, more and more piracy is now happening on YouTube via stream-ripping, with direct streaming piracy and storage […]Continue Reading