When I think about the professional musician, I like to break down opportunity into day job and night job. The night job is the dream – rock and roll stardom, touring, selling records, award shows, bodyguards, fawning fans, public meltdowns, etc.
Being more pragmatic as a person – I have spent much of my career on the day job part of this industry (and that’s not just you giving guitar lessons).
Music Publishing to me is the day job part of the business – regardless of your status as a performer. Even the big folks love the mailbox money of publishing. As an independent artist, I think it’s even more important.
Publishing, with all it’s complexities, still has the opportunity to create income streams for artists at all levels – especially if you are up for creating alternate types of content. All music shown on television and the web around the world earns public performance income.
The companies who create this type of content use known music in some cases (opening theme song, key scene) and then they use other background music for the rest of the show/commercial/movie/web series.
What used to be a closed service of creating this type …read more
When I think about the professional musician, I like to break down opportunity into day job and night job. The night job is the dream – rock and roll stardom, touring, selling records, award shows, bodyguards, fawning fans, public meltdowns, etc.Continue Reading
In this episode of the Music Marketing Manifesto Podcast Tyler Palmer joins us to discuss Patreon; crowd funding platform with a twist. We also have a frank discussion about haters and trolls, what’s normal, and whether or not it’s worth taking any of it on board. We also share some of the more outlandish hate […] …read moreContinue Reading
Top quality CD replication at ridiculous prices! Get: 1,000 replicated CDs, full color imprint (offset or silkscreen) 5″ x 5″ full color (4/4) cardboard sleeve Includes shrink wrap All for $699 (plus shipping)! Standard turnaround time for new orders is 10 business days from artwork approval. Wallets & digipaks are 14 business days. All orders will […]Continue Reading
In an exhaustive study done by Beevolve on profiles of 36 million global Twitter users, they found that nearly 74% of those who use Twitter are between the ages of 15 and 25. This is also happens to be one the key demographic groups of those who purchase music. 53% of Twitter users are female […]Continue Reading
Top quality CD replication at ridiculous prices! Get: 1,000 replicated CDs, full color imprint (offset or silkscreen) 5″ x 5″ full color (4/4) cardboard sleeve Does not include shrink wrap All for $699 (plus shipping)! Standard turnaround time for new orders is 10 business days from artwork approval. Wallets & digipaks are 14 business days. All […]Continue Reading
Get: 1,000 CDs, full color imprint (offset or silkscreen) An offset 2-panel 4/4 (four color over four) insert A 4/4 tray card A clear tray jewel box All assembly including shrink wrap All for $979 (plus shipping)! * Have your tax resale information available if you are a reseller. All other orders will be charged […]Continue Reading
Get 1,000 full color 4-panel digipaks for $1,029! We’ve sharpened our pencil and are now offering this outstanding price to CLG Music & Media customers! Contact us now to lock in this outstanding price! Sale price in effect until further notice. About CLG Music & Media’s Replication Services: Daily replication capacity of over 250,000 discs. We […]Continue Reading
We’ve developed a system for social media marketing with the goal of building a healthy, targeted fan base for each client we work with. In our system Twitter is the central tool used in building a following, so our main goal is to locate followers who will be interested in your brand. We are gaining […]Continue Reading
Marketing generates traffic. Great music closes the deal. If either element is missing a new release campaign will virtually always underachieve. Concentrate on creating great, compelling content in order to close the deal with those who’ve never heard your music.Continue Reading
“Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and […]Continue Reading
We’re officially launching our brand new site today! We’ve been hard at work getting the site up and running for your convenience. While we’ve got everything looking pretty good there are still a few odds and ends to clean up. So, if anything looks out of sorts, just bear with us a little bit longer. Everything […]Continue Reading