Pinterest was an immediate hit among fashion, food, and design brands, and we’ve seen how others have benefited. With incredible growth and a wealth of success stories, it’s hard to believe that there are still some industries that haven’t embraced it yet. Currently, only a small portion of financial institutions are active on the platform. They might not seem like a match for it, but several financial brands are doing great things with Pinterest.
This is concerning because women, who influence 85 percent of all purchase decisions, make up the majority of the site’s user base. Of Pinterest’s 70 million members, roughly 80 percent of them are women.
The platform has revolutionized the way consumers share information, and making use of it is an innovative way for financial organizations to offer customers visually compelling information about their brand. Here are some themes to focus on and examples of financial brands that have successfully leveraged Pinterest’s popularity.
Create Pins Around Life Stages and Financial Concerns
While your Pinterest account should be a reflection of your brand, that doesn’t mean every pin should be self-promotional in nature. Being successful on any social network requires finding that happy balance between sales jargon and content that consumers will find valuable. So although some self promotion can be useful, your pinboards shouldn’t be loaded with marketing materials.
For financial institutions, rather than pinning your latest credit card offer, consider sharing your blog post about tips for students looking for their first credit card. Consider who your customers are and tailor your content to meet their needs. Money might not buy happiness, but it does provide choices and opportunities. As such, major life decisions are often made with an individual’s current financial situation in mind.
College
In addition to providing tips on establishing credit and avoiding credit
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