You have your big idea, and now you need funding.
Your idea is awesome — the kind everyone will immediately understand and get excited about.
The world will see how amazing the idea is, and funding will rain down upon you.
But guess what? It won’t.
These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.
So, warts and all, here’s what has worked well versus where we’ve screwed up.
Lesson #1: Your idea won’t sell itself
A few months ago, after releasing a rather popular self-publishing guide called Write. Publish. Repeat., we were flooded with reader requests.
They understood that self-publishing success came from producing multiple quality titles and arranging them in product funnels linked by smart calls to action. But they didn’t get exactly how we wrote as much and as fast as we did.
We’d published 1.5 million words in 2013. For us, that was simply a matter of going to work every day … but thanks to the undying myth of the muse, it seemed closer to magic for many.
We love telling stories, and we want to write as many as we can. Fans of Write. Publish. Repeat. wanted a follow-up that distilled our process, but we weren’t in a hurry to write another nonfiction book.
So we came up with what we thought was an amazing idea: why not show them our process instead?
The resulting project — Fiction Unboxed, in which we vowed to write a novel totally exposed, showing every tiny step of the process — was unlike anything we’d ever seen.
We planned to post raw words each day as they were written, before so much as a glancing edit. We would share our story meetings and emails. We’d …read more
Source: Copy Blogger