So, Facebook has now decided that all those fans you took years getting to ‘like’ your Fan Page for your music don’t really want to hear from you.
They don’t care that you’ve paid them to get all those likes either!
Despite the fact that Facebook have happily pointed out for years that all businesses and brands, and therefore musicians, will benefit from having a strong following on Facebook, they’ve now taken away your ability to communicate with them for free.
Perhaps they never said that you would be able to reach all your Facebook fans for free, but that was certainly the assumption that the average musician was making as they toiled away attracting new ‘likes’ or even ran expensive advertising campaigns to build their following.
Pay to be Seen?
And now, in order to make sure that those people who have directly agreed to receive your posts on Facebook actually see them, Facebook says we have to pay to promote the posts that we want them to see.
To be fair to Facebook, this has been going on for a good while and they have been telling us for a few years that we shouldn’t rely on free reach – that paying to make sure we can have all ‘our fans’ see our news was where they were heading.
For a while we could ignore this impending doom.
When, last year, the reach on an average post on an average Fan Page was about 16% it didn’t seem so horribly bad (although of course it was really, as 84% of your fans weren’t seeing your post!).
But now, on average, we’re looking at an average Facebook Fan Page’s reach being strangled so that only 6% of your fans see what you have posted.
[Source: EdgeRank Checker]
The Upside …read more
Source:: Making It In Music